1. Route 10 & Ramon Road at night The Manifest Destiny Billboard Project, in conjunction with LAND

    Fourth Billboard To Be Seen Along Route 10, Heading West... (Where Ramon Road Intersects...) April 2015

    Photo: Chris Adler
  2. The Manifest Destiny Billboard Project Logo The Manifest Destiny Billboard Project, in conjunction with LAND

    The Manifest Destiny Billboard Project Logo

    ALL IMAGES COPYRIGHT ZOE CROSHER 2017

  3. Map of the The Manifest Destiny Billboard Project Along Interstate I-10 The Manifest Destiny Billboard Project, in conjunction with LAND

    Map of the The Manifest Destiny Billboard Project Along Interstate I-10

    ALL IMAGES COPYRIGHT ZOE CROSHER 2017

  4. The Manifest Destiny Billboard Project - Chapter #9: Zoe Crosher, Palm Springs The Manifest Destiny Billboard Project, in conjunction with LAND

    The Manifest Destiny Billboard Project - Chapter #9: Zoe Crosher, Palm Springs

    ALL IMAGES COPYRIGHT ZOE CROSHER 2017

  5. Installation view, The Manifest Destiny Billboard Project Exhibition, LAND and Los Angeles Confidential, Los Angeles, CA, June 2015 The Manifest Destiny Billboard Project, in conjunction with LAND

    Installation view, The Manifest Destiny Billboard Project Exhibition, LAND and Los Angeles Confidential, Los Angeles, CA, June 2015

    Photo: Chris Adler
  6. The Teaser Image from the Manifest Destiny Billboard Project The Manifest Destiny Billboard Project, in conjunction with LAND

    Imagine Billboard-Sized: The Fake-Out & Teaser Image for Shangri-LA

    ALL IMAGES COPYRIGHT ZOE CROSHER 2017

  7. Billboard Art Along Interstate 10 The Manifest Destiny Billboard Project, in conjunction with LAND


    ALL IMAGES COPYRIGHT ZOE CROSHER 2017

  8. Route 10 & Highway 86 The Manifest Destiny Billboard Project, in conjunction with LAND

    First Billboard To Be Seen Along Route 10, Heading West (Where Highway 86 intersects...) April 2015

    Photo: Chris Adler
  9. Route 10 & Golf Center Drive The Manifest Destiny Billboard Project, in conjunction with LAND

    Second Billboard To Be Seen Along Route 10, Heading West (Where Golf Center Drive intersects...) April 2015

    Photo: Chris Adler
  10. Route 10 & Washington Street The Manifest Destiny Billboard Project, in conjunction with LAND

    Third Billboard To Be Seen Along Route 10, Heading West... (Where Washington Street intersects…) April 2015

    Photo: Chris Adler
  11. Route 10 & Ramon Road The Manifest Destiny Billboard Project, in conjunction with LAND

    Fourth Billboard To Be Seen Along Route 10, Heading West... (Where Ramon Road intersects…) April 2015

    Photo: Chris Adler
  12. Route 10 & Gene Autry Trail The Manifest Destiny Billboard Project, in conjunction with LAND

    Fifth Billboard To Be Seen Along Route 10, Heading West... (Where Gene Autry Trail intersects…) April 2015

    Photo: Chris Adler
  13. Route 10 & Indian Avenue The Manifest Destiny Billboard Project, in conjunction with LAND

    Sixth Billboard To Be Seen Along Route 10, Heading West... (Where Indian Avenue intersects…) April 2015

    Photo: Chris Adler
  14. Route 10 & Highway 111 The Manifest Destiny Billboard Project, in conjunction with LAND

    Seventh Billboard To Be Seen Along Route 10, Heading West... (Where Highway 111 intersects…) April 2015

    Photo: Chris Adler
  15. Route 10 & Main Street The Manifest Destiny Billboard Project, in conjunction with LAND

    Eighth Billboard To Be Seen Along Route 10, Heading West... (Where Main Street intersects…) April 2015

    Photo: Chris Adler
  16. Route 10 & Highland Springs The Manifest Destiny Billboard Project, in conjunction with LAND

    Ninth Billboard To Be Seen Along Route 10, Heading West... (Where Highland Springs intersects…) April 2015

    Photo: Chris Adler
  17. Route 10 & Pennsylvania Avenue The Manifest Destiny Billboard Project, in conjunction with LAND

    Tenth Billboard To Be Seen Along Route 10, Heading West... (Where Pennsylvania Avenue intersects…) April 2015

    Photo: Chris Adler
  18. Route 10 & Ramon Road at night The Manifest Destiny Billboard Project, in conjunction with LAND

    Fourth Billboard To Be Seen Along Route 10, Heading West... (Where Ramon Road Intersects...) April 2015

    Photo: Chris Adler
  19. Route 10 & Ramon Road at night The Manifest Destiny Billboard Project, in conjunction with LAND

    Fourth Billboard To Be Seen Along Route 10, Heading West... (Where Ramon Road Intersects...) April 2015

    Photo: Chris Adler
  20. Route 10 & Ramon Road at night The Manifest Destiny Billboard Project, in conjunction with LAND

    Fourth Billboard To Be Seen Along Route 10, Heading West... (Where Ramon Road Intersects...) April 2015

    Photo: Chris Adler
  21. Route 10 & Ramon Road at night The Manifest Destiny Billboard Project, in conjunction with LAND

    Fourth Billboard To Be Seen Along Route 10, Heading West... (Where Ramon Road Intersects...) April 2015

    Photo: Chris Adler
  22. First Billboard To Be Seen Along Route 10, Heading West... The Manifest Destiny Billboard Project, in conjunction with LAND

    First Billboard To Be Seen Along Route 10, Heading West (Where Highway 86 intersects...) April 2015

    ALL IMAGES COPYRIGHT ZOE CROSHER 2017

  23. Second Billboard To Be Seen Along Route 10, Heading West... The Manifest Destiny Billboard Project, in conjunction with LAND

    Second Billboard To Be Seen Along Route 10, Heading West (Where Golf Center Drive intersects...) April 2015

    ALL IMAGES COPYRIGHT ZOE CROSHER 2017

  24. Route 10 & Washington Street The Manifest Destiny Billboard Project, in conjunction with LAND

    Third Billboard To Be Seen Along Route 10, Heading West... (Where Washington Street intersects…) April 2015

    ALL IMAGES COPYRIGHT ZOE CROSHER 2017

  25. Fourth Billboard To Be Seen Along Route 10, Heading West... The Manifest Destiny Billboard Project, in conjunction with LAND

    Fourth Billboard To Be Seen Along Route 10, Heading West... (Where Ramon Road intersects…) April 2015

    ALL IMAGES COPYRIGHT ZOE CROSHER 2017

  26. Fifth Billboard To Be Seen Along Route 10, Heading West... The Manifest Destiny Billboard Project, in conjunction with LAND

    Fifth Billboard To Be Seen Along Route 10, Heading West... (Where Gene Autry Trail intersects…) April 2015

    ALL IMAGES COPYRIGHT ZOE CROSHER 2017

  27. Sixth Billboard To Be Seen Along Route 10, Heading West... The Manifest Destiny Billboard Project, in conjunction with LAND

    Sixth Billboard To Be Seen Along Route 10, Heading West... (Where Indian Avenue intersects…) April 2015

    ALL IMAGES COPYRIGHT ZOE CROSHER 2017

  28. Seventh Billboard To Be Seen Along Route 10, Heading West... The Manifest Destiny Billboard Project, in conjunction with LAND

    Seventh Billboard To Be Seen Along Route 10, Heading West... (Where Highway 111 intersects…) April 2015

    ALL IMAGES COPYRIGHT ZOE CROSHER 2017

  29. Eighth Billboard To Be Seen Along Route 10, Heading West... The Manifest Destiny Billboard Project, in conjunction with LAND

    Eighth Billboard To Be Seen Along Route 10, Heading West... (Where Main Street intersects…) April 2015

    ALL IMAGES COPYRIGHT ZOE CROSHER 2017

  30. Ninth Billboard To Be Seen Along Route 10, Heading West… The Manifest Destiny Billboard Project, in conjunction with LAND

    Ninth Billboard To Be Seen Along Route 10, Heading West... (Where Highland Springs intersects…) April 2015

    ALL IMAGES COPYRIGHT ZOE CROSHER 2017

  31. Tenth Billboard To Be Seen Along Route 10, Heading West… The Manifest Destiny Billboard Project, in conjunction with LAND

    Tenth Billboard To Be Seen Along Route 10, Heading West... (Where Pennsylvania Avenue intersects…) April 2015

    ALL IMAGES COPYRIGHT ZOE CROSHER 2017

  32. Billboard No.1-5 from LA-Like: Shangri-LA'd from The Manifest Destiny Billboard Project The Manifest Destiny Billboard Project, in conjunction with LAND

    Billboard No.1-5 from LA-Like: Shangri-LA'd from The Manifest Destiny Billboard Project, 2015, Digital C-print, 33 x 17 inches

    ALL IMAGES COPYRIGHT ZOE CROSHER 2017

  33. Billboard No.6-10 from LA-Like: Shangri-LA'd from The Manifest Destiny Billboard Project The Manifest Destiny Billboard Project, in conjunction with LAND

    Billboard No.6-10 from LA-Like: Shangri-LA'd from The Manifest Destiny Billboard Project, 2015, Digital C-print, 33 x 17 inches

    ALL IMAGES COPYRIGHT ZOE CROSHER 2017

The Manifest Destiny Billboard Project, in conjunction with LAND

“The hope is to urge people to reconsider the history & mythology of the cross-country road trip,” says Crosher. “Instead of talking abstractly and fantasizing about the trip west, the idea is to physically move through the very landscape being fantasized.” – NY Times Magazine, Oct 2013

THE MANIFEST DESTINY BILLBOARD PROJECT
INTERSTATE 10 FREEWAY
FALL 2013 – SPRING 2015
LAND (Los Angeles Nomadic Division) is proud to present The Manifest Destiny Billboard Project: a series of artist-produced billboards and activations that will unfold along Interstate 10 Freeway from Florida to California through spring 2015.

Using approximately 100 billboards total, 10 artists will create “chapters” along I-10, each a unique interpretive link to the exhibition thematic. The billboards will move through and punctuate the landscape by tracing territorial expansion from east to west, along one of the country’s busiest freeways, concluding in Los Angeles. The billboards will be activated through various events, programs, and social media outlets for dialogue and interaction with local communities.

The project was conceived by artist Zoe Crosher and is co-curated by the artist and LAND’s Director and Curator, Shamim M. Momin. Using the concept of Manifest Destiny – America’s territorial expansion across North America – the artists will explore this problematic and layered history. Crosher writes, “The intention is to give a physicalized reminder of this extraordinarily influential and destructive 19th century belief which unabashedly dictated the expansion west, that still dictates our movement west, and to gently place/implicate/remind the people unknowingly participating in that landscape along the way.” Momin adds, “By physically moving through and mapping the very landscape that has been so fantasized, dreamed about, and capitalized upon in a breadth of positive and negative ways, the artists have the opportunity to address their work to the idea in a variety of ways – opaque or direct, tangential or political, macro and micro.”

Artists include John Baldessari, Sanford Biggers, Matthew Brannon, Zoe Crosher, Eve Fowler, Shana Lutker, Jeremy Shaw, Daniel R. Small, Bobbi Woods, and Mario Ybarra Jr.
For more, please click here.

 
Information
  1. Project Images (17)
    1. The Manifest Destiny Billboard Project Logo
    2. Map of the The Manifest Destiny Billboard Project Along Interstate I-10
    3. The Manifest Destiny Billboard Project - Chapter #9: Zoe Crosher, Palm Springs
    4. The Teaser Image from the Manifest Destiny Billboard Project
    5. Billboard Art Along Interstate 10
    6. First Billboard To Be Seen Along Route 10, Heading West...
    7. Second Billboard To Be Seen Along Route 10, Heading West...
    8. Route 10 & Washington Street
    9. Fourth Billboard To Be Seen Along Route 10, Heading West...
    10. Fifth Billboard To Be Seen Along Route 10, Heading West...
    11. Sixth Billboard To Be Seen Along Route 10, Heading West...
    12. Seventh Billboard To Be Seen Along Route 10, Heading West...
    13. Eighth Billboard To Be Seen Along Route 10, Heading West...
    14. Ninth Billboard To Be Seen Along Route 10, Heading West…
    15. Tenth Billboard To Be Seen Along Route 10, Heading West…
    16. Billboard No.1-5 from LA-Like: Shangri-LA'd from The Manifest Destiny Billboard Project
    17. Billboard No.6-10 from LA-Like: Shangri-LA'd from The Manifest Destiny Billboard Project
  2. Installation Views (16)
    1. Route 10 & Ramon Road at night
    2. Installation view, The Manifest Destiny Billboard Project Exhibition, LAND and Los Angeles Confidential, Los Angeles, CA, June 2015
    3. Route 10 & Highway 86
    4. Route 10 & Golf Center Drive
    5. Route 10 & Washington Street
    6. Route 10 & Ramon Road
    7. Route 10 & Gene Autry Trail
    8. Route 10 & Indian Avenue
    9. Route 10 & Highway 111
    10. Route 10 & Main Street
    11. Route 10 & Highland Springs
    12. Route 10 & Pennsylvania Avenue
    13. Route 10 & Ramon Road at night
    14. Route 10 & Ramon Road at night
    15. Route 10 & Ramon Road at night
    16. Route 10 & Ramon Road at night
  3. Related Press
    1. A Two-Year, 100-Billboard Celebration of Going West, by Su Wu - New York Times T Magazine (2015) Shamim Momin and Zoe Crosher first conceived of the cross-country billboard project during a period when Crosher commuted through the Mojave, the “anticipatory desert” a physical reminder of the mythos of finally arriving in L.A.
    2. A Campaign to Dot the American South With Artist-Designed Billboards Wraps in LA, by Casey Quackenbush - The Observer (2015) Every artist had a different interpretation of the theme: where Ms. Crosher depicted the disintegration of the American Dream with dying greenery.
    3. On a Dark Desert Highway: The Manifest Destiny Billboard Project, by Steffie Nelson - East of Borneo (2015) The Manifest Destiny Billboard Project is a coast-to-coast migration along the I-10 that kicked off in Jacksonville, Florida, in October 2013 and will culminate in Santa Monica, California, in late June.
    4. America's Best Public Art for Summer 2015, by Mark Ellwood - Bloomberg Business (2015) Momin has worked with artist Zoe Crusher to ringmistress 10 artists in creating approximately 100 billboards along I-10 from Florida to California.
    5. Cross-continent highway billboard project is Manifest Destiny, by Scarlet Cheng - The Los Angeles Times (2015) Los Angeles artist Zoe Crosher's contribution, Chapter 9 in the transcontinental opus, opened this weekend in the Palm Springs area.
    6. Sonic Highways: Scott Benzel and the "Manifest Destiny Billboard Project" by Michael Slenske - Modern Painters (2015) “A lot of my work is about going west, and both Scott and I are really interested in the deep desert,” says Crosher
Projects
  • The New LA-LIKE
    1. LA-LIKE: Prospecting Palm Fronds
    2. LA-LIKE: Escaped Exotics
    3. LA-LIKE: Unlit Lightboxes
    4. LA-LIKE: Fools Gold Dust (Mimic) Paintings
    5. LA-LIKE: Day For Night (or Sunlight As Spotlight)
    6. The Manifest Destiny Billboard Project, in conjunction with LAND
    7. Shangri-LA'd & Expanded Shangri-LA'd
    8. LA-LIKE: Mirage
    9. LA-LIKE: Composition I-10, Desert Center
    10. The Manifest Destiny Billboard Perfume
    11. LA Disappearing Frond-Like
    12. LA-LIKE: Transgressing the Pacific
    13. LA-LIKE: Transgressing the Pacific, Dessert Concepts & Recipes
    14. For An Evening with Eve Babitz, at the Chateau Marmont
    15. LA-LIKE: LAXART Billboard
    16. The Pools I Shot
    17. LA-LIKE
    18. LA-LIKE (LOST)
    19. Tear Sheet Posters
  • The Michelle duBois Project
    1. The Additive Dust Series
    2. The Disbanding of Michelle duBois
    3. Mae Wested
    4. The Disappearing of Michelle duBois
    5. The Vanishing of Michelle duBois
    6. Silhouetted
    7. The Uniqued Series
    8. All Her Shadows
    9. Blackened Last Four Days & Nights in Tokyo
    10. The Other Disappeared Nurse
    11. Almost the Same
    12. The Unveiling of Michelle duBois
    13. The Unraveling of Michelle duBois
    14. Obfuscated
    15. The Reconsidered Archive of Michelle duBois
    16. Polaroided
    17. Posed Postcards
  • Out The Window (LAX)
  • The Santa Cruz Kids
  • The Fainting Club
    1. The Fainting Club (London)
    2. The Fainting Club (New York)
    3. The Fainting Club (Los Angeles)
    4. The Fainting Club (More Cities)
    5. The Fainting Club (About)
  • Publications
    1. LA-LIKE: Transgressing the Pacific, Published by Hesse Presse, Los Angeles, CA - Spring 2016 (Sold Out)
    2. Both Sides of Sunset: Photographing Los Angeles (May 2015) Published by Metropolis Books
    3. Forthcoming: The Re-duBois Book
    4. Returning to Berlin / Publication curated by Kim Schoen - Motto, Berlin (August 2013)
    5. Why Art Photography? by Lucy Soutter (2013) Published by Routelage
    6. Volume 4: The Disappearance of Michelle duBois, aka *Mitchi* (Fall 2012) Published by Aperture Ideas
    7. Volume 3: The Unveiling of Michelle duBois, aka *Cricket* (Spring 2012) Published by Aperture Ideas
    8. Volume 2: The Unraveling of Michelle duBois, aka *Alice Johnson* (Fall 2011) Published by Aperture Ideas
    9. Volume 1: The Reconsidered Archive of Michelle duBois, aka *Kathy* (Spring 2011) Published by Aperture Ideas
    10. Out the Window (LAX) with essays by Norman Klein, Pico Iyer, & Julian Meyers (2007)
    11. NTNTNT (2004)
    12. L.A. Now: Volume One, Published by Art Center College of Design, August 2002